by Distribion Archive | Jan 7, 2016 | Blog, Blog Archive, Content Marketing, Featured, Franchise, Industry News
Marketing a franchise is much more than just a contract. Brands that stop at merely licensing do not fully support their brand and significantly decrease the likelihood of success for their franchisees. As a marketing professional in a corporate franchise, your goal...
by Distribion Archive | Mar 26, 2012 | Blog, Blog Archive, Distributed Marketing
A few weeks ago, I attended a luncheon where Danesh De Silva, Vice President of Marketing at Orametrix, presented a great case study on how he had used marketing automation technology to transform his company’s marketing operations and the ROI he’s gotten. When Dan...