by Distribion Archive | Feb 22, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing
If your brand is not maintaining a strong presence on the major social networks at a bare minimum, your brand is missing great opportunities to achieve greater success. The majority of online Americans used social media in 2012, according to the Pew Center’s Internet...
by Distribion Archive | Feb 20, 2013 | Blog, Blog Archive, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing
For brands, it is vital to be everywhere that your potential target market is. It doesn’t matter how big the brand is, nor do past brand achievements. Not resting on laurels is a key component of an iconic global brand. Take for instance the Barbie brand, owned...
by Distribion Archive | May 31, 2012 | Blog, Blog Archive, Multi-Channel Marketing
Nearly every marketer uses Twitter – and the vast majority of us also use Twitter hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about using Twitter hashtags that could help you boost your...
by Distribion Archive | Dec 21, 2011 | Blog, Blog Archive, Industry News
Several year-end studies point out a gap in lead generation performance among social media sites plus significant changes ahead for social media advertisers and the websites that rely on social advertising revenue. According to a new study published in the Media...
by Distribion Archive | Dec 14, 2011 | Blog, Blog Archive, Multi-Channel Marketing
If there are any marketers out there who don’t have social media marketing on their 2012 marketing plan, they’re a definite minority. Nearly everyone agrees that it’s among the most cost-effective tools available to us. But there are five common social media mistakes...