by Distribion Archive | Nov 21, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Any avid fisherman will tell you that to catch anything, you need the right bait. Twitter is a lot like fishing: to get noticed by the mass of fish swimming by in the Twitter stream, you need the right bait. Step one is deciding what you want to catch. Are you...
by Distribion Archive | Oct 31, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Yes, it’s Halloween in the Twitterverse (and the rest of the social media world) — and to make sure that it’s all treats, and no tricks that can come back to haunt you, here’s a list of Halloween “don’ts” for marketers that...
by Distribion Archive | Oct 10, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Ever been in a meeting with a senior executive who says, “So why is your budget this big? I thought we were relying on Twitter and Facebook and all that social media stuff more. And that’s free.” There’s a widespread myth out there that social media is free. It...
by Distribion Archive | Oct 3, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Less than a month after it launched in late June, Google+ had over 25 million registered users — a milestone that took Twitter 29 months, and Facebook 3 years to reach. Have you tried it yet? Or are you waiting to see whether it’s a useful tool for...
by Distribion Archive | Sep 26, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Jasmine is a mixed-breed dog adopted from the Las Vegas dog pound. She’s a great dog. That’s her in the photo — patiently enduring being posed with a catalog of high-end dog beds while wearing a pair of silly eye glasses. Most of the time, she did...