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What to Do When Customer Service Meets Social Media: 5 Basic Lessons

by Distribion Archive | Aug 24, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing

In June 1984, the first online customer support forum for computer users sponsored by a computer maker opened its virtual doors on CompuServe on a Tuesday morning.  Around noon on Thursday, the volume of inquiries was running about five times what the company planners...

Friday News Round-up: Tweet Success, Made-to-Order Marketing

by Distribion Archive | Aug 19, 2011 | Blog, Blog Archive, Industry News

Tweet Success = Right Tweet, Right Time – Social Media Today posted an excellent blog post this week on the best post times for various kinds of social media.  The blog said that posting to Twitter at noon, 5 p.m. and 6 p.m. midweek and on weekends was optimal.  For...

Five Social Media Myths that Can Cripple Marketing

by Distribion Archive | Aug 3, 2011 | Blog, Blog Archive

When it comes to social media, even the experts learn something new every day.  Most CMO’s admit that developing the expertise they need to effectively use social media is a key priority. Unfortunately, there are a lot of myths out there that can derail almost...

Friday News Round-Up: Banning PhotoShop Abuse, Panic Buying and More Visibility for Paid Tweets

by Distribion Archive | Jul 29, 2011 | Blog, Blog Archive

Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. World News Affects Consumer Behavior Quickly:  Two stories from the world of...

News Round-Up: The $4 Million Tweet, and Led Zeppelin’s Compliance Lesson

by Distribion Archive | Jul 22, 2011 | Blog, Blog Archive, Industry News

Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Knowing How Regulators Define Actions is Half the Battle:  Chad Bockius of...
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