by Distribion Archive | Jan 17, 2012 | Blog, Blog Archive, Multi-Channel Marketing
Since its release in November 2005, Google Analytics (GA) has continually provided marketing teams with a wide range of data to help them understand just how users interact online with their business. GA now offers everything from real-time analytics, multi-channel...
by Distribion Archive | Nov 29, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Early in 2011, marketers got a wake-up call in the form of something called The Panda Algorithm Update. What’s a Panda algorithm, and why was it a wake-up call for marketers? The Panda algorithm is one of Google’s top-secret formulas for determining page...
by Distribion Archive | Oct 17, 2011 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Multi-channel marketers have many channels to reach potential customers — but few have the budget to use all of them for every message. So what’s the single best source of qualified leads? According to a survey from Hearst Business Media...