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The State of Online Video

by Distribion Archive | May 27, 2015 | Blog, Blog Archive, Content Marketing, Distributed Marketing, Featured, Marketing Automation, Mobile Marketing, Social Media, Social Media Marketing

This morning started out just like every other. I drove to work, got my coffee and sat down at my desk to read through my emails. As I scrolled through the page at the emails already beginning to accumulate, an email from a coworker quickly caught my eye. I open up...

Basic Google+ Cheat Sheet

by Distribion Archive | Oct 3, 2011 | Blog, Blog Archive, Multi-Channel Marketing

Less than a month after it launched in late June, Google+ had over 25 million registered users — a milestone that took Twitter 29 months, and Facebook 3 years to reach.  Have you tried it yet?  Or are you waiting to see whether it’s a useful tool for...

Managing Customer Service & Employee Privacy

by Distribion Archive | Sep 12, 2011 | Blog, Blog Archive, Multi-Channel Marketing

After the LIMRA Social Media Conference in Cambridge, MA a few weeks ago, one of the attendees who downloaded the presentation deck used for the Customer Service Meets Social Media panel posted this question: “One of the points made in this panel is that front-line...

Friday News Round-Up: Links Have a Short Half-life, Crowdsourcing at the White House & More Useful News

by Distribion Archive | Sep 9, 2011 | Blog, Blog Archive

Here’s this week’s round-up of news stories that we think offer insights or lessons that can help multi-channel distributed marketing organizations. The “half-life” of links depends on where they are posted.  Bit.ly, the link-shortening service, reported this week on...

Repetition, Transparency, Multi-channel Communications Help Rebuild Trust

by Distribion Archive | Sep 7, 2011 | Blog, Blog Archive, Industry News

One of the daily challenges for marketing is building trust among consumers. It’s never been easy, but it’s gotten harder over the last two years. Luckily, multi-channel marketers have a clear path to reaching out to the public through web, social media, PR, and...
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