Do you spend an incredible amount of time planning your email campaigns? We do! It can be a Promethean process which is both inspiring and daunting, all leading up to when you are ready to hit send. But remember that the fun has just begun.

Once you understand one campaign’s pitfalls and accomplishments, you can transform your next email to better connect with your audience. Sure, you may blindly hit bulls-eyes, but with the correct reporting practices, you’ll be able to remove the blindfold and focus your next throw on the target.

Focusing on metrics that matter

How can you tell if your email marketing campaign is performing effectively? What metrics are crucial to examine? There are four questions every marketer should ask when appraising the effectiveness of an email campaign.

Download the Key Email Marketing Metrics to better understand the statistics on your reporting sheet and dive into the details of the email journey from the time it arrives in an inbox to when the contact becomes a customer.

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About the Author

Alex Navarro is a California-native who currently lives in Dallas, Texas with his fantastic wife. In the past, he’s been responsible for creating, developing and executing national brand awareness campaigns and has enjoyed developing personalized marketing and promotional plans. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn or Twitter.