Can my email campaigns perform better? Can writing a different subject line increase my open rates? Can changing one small element of my email result in a higher conversion rate?

There is a science to email marketing. Creating just the right email formula is a challenge and an exciting job for marketers. The only way to find out what could make your campaign better is by testing what you have, tracking the results, then making strategic decisions based on the data.

In fact, Wishpond recently reported that A/B testing is the most widely used method for improving conversion rates, yet only one out of eight tests have driven major change by brand marketers. Isn’t it time to learn the art of A/B testing and apply it to your marketing efforts?

The more you learn, the less you know. Email marketing is no different. With every test comes tweaks to your campaigns and then more testing to create and optimize your next marketing effort. Testing and tracking your audience at every step  is vital to crafting an email that delivers – you just have to know where to look and what to measure.

In the final installment of the Reply All email ebook series we discuss:

• The science of email marketing
• A/B testing to track reader responses and successful email analytics
• 20 email features your marketing automation platform should provide
• The evolution of email marketing

About the Author

Alex Navarro comes to Distribion with a background in developing and executing national brand awareness campaigns. His passion is creating personalized marketing strategies and watching them come to life. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn or Twitter.