Distribion, leading provider of marketing automation platform and services, surpassed expectations this year, adding 63 new enterprise clients due to its innovative Quick Start Program, several platform upgrades, and the option for
clients to use Distribion’s data acquisition, management, and retention capabilities.
Dallas, Texas (PRnewswire) Dec. 19, 2013 – Distribion, Inc., leading provider of multi-channel distributed marketing solutions, announces a record year marked by the 100% conversion rate of its pilot Quick Start Program (QSP) and addition of 63 new enterprise clients representing the financial, insurance, long-term care, multinational directory, internet services, publishing, marketing, printing, recruiting, technology, retail, hospitality and manufacturing industries. The company also implemented multiple platform upgrades in its social media marketing and data acquisition capabilities, which allows clients to access extensive contact lists as part of their services agreements.
To date, 100% of participants enrolled in the company’s QSP have converted into full Distribion clients. The innovative program allows businesses to implement Distribion’s platform and services at a low investment level during a 60 to 90-day trial period, with initial setup fees waived. During the trial, Distribion analyzes existing marketing materials and processes, then optimizes the materials for specific marketing channels and creates templates for clients to use throughout the trial. The QSP is the first initiative of its kind for companies in the highly-regulated fields where Distribion operates.
Through the QSP, Distribion reduced the length of its clients’ selection and evaluation process by an average of six months. Edgar Rodriguez, Distribion’s executive VP of sales and marketing, worked on the QSP concept and managed its implementation. “Generally, comprehensive services like ours require a decent investment, but we wanted to create a lower-stakes way to demonstrate what we do,” he says. “We allow our prospects to conduct live campaigns with their own content through our QSP. Right out of the gate they experience results from leveraging multiple marketing communication channels and decide to take our business relationship to the next level.”
Distribion added several prestigious clients in 2013, including global research, learning and development firm LIMRA-LOMA in August. After selecting Distribion as one of LIMRA’s elite strategic partners in 2012, LIMRA took its endorsement one step further by implementing Distribion’s platform for use in its own day-to-day operations. As a company with 90 years of history serving more than 850 financial services companies in 70 countries, the contract demonstrates Distribion’s ability to serve the needs of much larger corporations.
Looking to the future, Distribion also invested in several platform upgrades, adding social media campaign automation and the option for clients to use Distribion’s own data acquisition, management and retention capabilities. Distribion’s is the only marketing platform equipped with these data tools, setting it apart from competitors.
About Distribion
Distribion (http://www.distribion.wpengine.com) is a leading provider of web-based, multi-channel distributed marketing automation solutions that allow organizations to efficiently manage the complex needs of multi-channel marketing through a single integrated platform.