New evidence provides undeniable proof that the analytical insight gained through Big Data will continue to help business professionals meet their marketing objectives and improve sales processes. The powerful tool that brings the Big Data analytics to the forefront of business planning for marketers is a distributed marketing technology.
According to executives at Distribion, Inc., a firm that specializes in multi-channel distributed marketing platform technology, the growing analytical and technological capability of managing the unprecedented amounts of enterprise data will explode to all new levels within the next several years. “Big Data”, according to Distribion’s CEO, Tim Storer, “will shift businesses from managing and observing ‘data transactions’ to also managing and observing ‘data interactions.’” This unprecedented shift in technology continues to evolve due to rapid advancements in communication and distribution channels, processing power, data storage, and newer, faster tracking analytics.
In a press release just released by Distribion on the topic of Big Data, it reports feedback from leading analysts that the industry is already witnessing a 40% annual increase in marketing technology spends and that by the end of 2017, the CMO will spend more on technology than the CIO.
The proof is in the pudding: Big Data is here to stay.