Blog.

#IFA2015

We’re proud to announce that 2015 will be our inaugural year of membership in the International Franchise Association, the leading organization supporting franchising globally.

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Adventures in Budgeting Part 3

In our next Adventure in Budgeting, we’re exploring the final area, Production & Distribution, the “Where” your talent will be focusing their time and “Where” your content will be distributed, but also, and as importantly, where your money will be spent.

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Adventures in Budgeting Part 2

In the 2nd installment of our Adventures in Budgeting series, we are exploring the What, the Content, the creative “meat” of your branding initiatives. What does your brand create to get people to buy your product or service? Let’s start with a few questions…

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Adventures in Budgeting Part 1

There are 3 main resources that marketing leaders need to evaluate as they begin the 2015 Adventure in Budgeting. In this article, we will explore the 1st area of focus, “Talent,” to evaluate your current team and identify expertise gaps and performance scope expectations.

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Calculate Your Local Marketing ROI

How much money, time and energy does your team invest in local marketing, and how do you know if it’s working? Introducing the Local Marketing ROI Calculator, designed to help you better understand what a local marketing automation platform can do for your company.

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