KBM Group has entered a strategic partnership with Distribion, a leading provider of on-demand, web-based, multi-channel marketing automation solutions for distributed marketing organizations. Tom Young, KBM Group’s Executive Vice President of Client Services, says, “In today’s digital and personal-technology marketplace, companies need to be nimble in how they engage with consumers and policyholders. In industries […]
Best Practices.
The Future of Big Data: Analytical Insight Through a Distributed Marketing Technology Key to Long-Term Sales Growth
New evidence provides undeniable proof that the analytical insight gained through Big Data will continue to help business professionals meet their marketing objectives and improve sales processes. The powerful tool that brings the Big Data analytics to the forefront of business planning for marketers is a distributed marketing technology. According to executives at Distribion, Inc., […]
What is Distributed Marketing? CEO of Distribion Offers Insight into Best Content Distribution Strategies and Answers the Heated Question (Q & A)
Marketing professionals are caught in a communications crisis, faced with constant changes in communications technology, new social media channels to consider, uncertainty about which content distribution strategies work the best, and most importantly, how to measure and gain insight into their campaigns. Research put out by Distribion, Inc., recently confirmed independent studies cited by leading […]
Distribion, Inc. Presents Solid Case for Multi-Channel Marketing Automation through a Distributed Marketing Platform with Latest Infographic
As marketers struggle to manage unprecedented amounts of dynamic content, and distribute this content over evolving communications technologies, Distribion, Inc., a leader in distributed marketing automation software, continues to build their case for the need of a multi-channel marketing automation technology through a Distributed Marketing Platform (DMP) within marketing organizations. According to a press release […]
The Rise Of Distributed Marketing Infographic
Today’s marketers face critical challenges when it comes to managing, optimizing and integrating the delivery of content across many marketing channels, as well as throughout their distribution and social networks. More and more marketers are turning to a rising marketing technology known as a Distributed Marketing Platform (DMP) to solve these challenges and achieve measurable […]
Distributed Marketing: How “On Behalf Of” Marketing Drives Adoption
Driving the adoption of new marketing automation technology can be a challenge unless the value proposition to the end-user is significant. Obviously, how easy the technology is to use plays a huge role in adoption, but ease-of-use should be a given and that in and of itself doesn’t always translate into high user adoption rates. […]
Distributed Marketing Management: A Big Focus Among Top Performers
Back in March, we partnered with the Aberdeen Group regarding a research report on empowering local marketing through distributed marketing best practices. The report just came out and is titled Distributed Marketing Management: Think Global, Market Local. The report is packed with some great information and statistics that highlight the direct correlation between companies that excel […]
The High Cost Of Distributed Marketing: FINRA Fines Up 15%
The cost of doing business continues to climb within regulated industries like healthcare, insurance and financial services. Just this week, it was revealed that the Financial Industry Regulatory Authority (FINRA) is on pace to far exceed the amount of fines imposed last year with the total amount anticipated to jump a whopping 15%. According to […]
Big Data’s Key Ingredient: A Multi-Channel Distributed Marketing Platform
The buzz around the term “Big Data” is almost deafening and is now on course to be as overused as the glorious, all-encompassing “Cloud”. That being said, the hype and buzz around Big Data and its impact on the marketing world is certainly not without serious merit. As with most new buzz terms, the definition […]
Distributed Marketing Platform: Organizations Now At A Huge Disadvantage Without One
Numerous analysts and marketing publications are recommending that organizations take a hard look at incorporating a Multi-Channel Distributed Marketing Platform into their enterprise marketing strategy. In fact, just this week Forrester published a new report titled “Emerging Technologies for CMO’s to Watch: Q3 2012” where again, distributed marketing technology was highlighted as something that many […]
4 Top Strategies to Drive Revenue & Cut Costs
If you’re like most marketers, chances are you have a clear mandate to drive more revenue while lowering your cost per lead. How do you do that? Sure, everyone knows that online marketing (social, email, digital, search, content) can be less expensive than traditional marketing communications channels, but online marketing costs are rising, too. In […]
Best Practices in Multi-Channel Distributed Marketing
Distribion and The Distributed Marketing Blog today announced a free webinar for marketing professionals interested in distributed marketing best practices, trends, and useful techniques for “glocalization” – a way to empower local sales organizations to personalize and customize nulti-channel communications campaigns without compromising brand or regulatory standards. The webinar will take place at noon, on […]