In July, The Distributed Marketing Blog completed its first survey of marketing executives. We asked about their current spending priorities, spending plans for 2012, their view of how effective various marketing channels were, and how they selected different marketing communications tools. So far, we’ve published three sets of data tables that detailed some of the […]
Blog Archive.
Marketers Rank Email #1 in Effectiveness
Multi-channel marketing means delivering the right message, to the right audience, at the right time, through the right communications channel. All without blowing the budget. So how do marketers rate marketing channels when it comes to effectiveness? According to 95% of the CMO’s* who responded to The Distributed Marketing Blog’s survey in July, 2011, email is […]
Friday News Round-Up: Size Doesn’t Matter in Marketing, Facebook Takes on Telcos
Here’s this week’s round-up of “must read” news stories for marketers. What makes these stories stand out? They offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Facebook Launches SMS Service — This week, Facebook launched Facebook Messenger, a free app that lets users access Facebook messages from their phone without installing […]
Keeping Up with Social Media As It Evolves, Changes
Social media is evolving, changing, and growing every day. Even seasoned marketers who’ve been involved in social and digital marketing since the beginning have trouble keeping up with the fast pace and new opportunities it presents. That’s why webcasts like the presentation from Distribion, LIMRA, and Socialware are important, regardless of how successful your current social […]
Why, Who, What, Where, When: Social Media’s 5W’s
On Wednesday, the editor of this blog (Deb McAlister-Holland), will be moderating a webcast that features Christie Campbell of Socialware, and Steve Selby of LIMRA. It’s the second in a series of monthly webinars sponsored by the three organizations. Details and registration information is available here. Anyone who’s studied journalism or business is likely to […]
Friday News Round-up: Google Never Forgets, Email as Homework
Here’s this week’s round-up of “must read” news stories for marketers. What makes these stories stand out? They offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Google Never Forgets: Lest anyone forget that once something is online and indexed by a search engine, a filing by search giant Google […]
Five Social Media Myths that Can Cripple Marketing
When it comes to social media, even the experts learn something new every day. Most CMO’s admit that developing the expertise they need to effectively use social media is a key priority. Unfortunately, there are a lot of myths out there that can derail almost any social media marketing plan. Here are five that come […]
Customer Experience Marketing: Solving Painful Problems
At the PIMA Mid-Year Conference in Colorado Springs last week, a panel of marketing experts took the stage to talk about solving some of the most painful problems in multi-channel marketing. In the hour-long session, the quartet of speakers focused on five major pain points common in distributed multichannel marketing organizations. Managing channel silos efficiently […]
Friday News Round-Up: Banning PhotoShop Abuse, Panic Buying and More Visibility for Paid Tweets
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. World News Affects Consumer Behavior Quickly: Two stories from the world of insurance point up how rapidly things can change for marketers. One story looks at changes in the […]
2012 Budget Survey: Part 2 Results
In Monday’s post, we focused on the communications channels marketers plan to budget for in 2012. Today, we are including two tables from the second part of the survey which looks at some additional data on spending plans from the 190 marketers who participated in our survey. The two tables included here are simple, and don’t […]
2012 Budget Survey Results: Spending Plans Shift toward Social, Mobile
According to a new survey conducted July 5-20, 2011, spending plans for 2012 are shifting towards social and mobile marketing communications channels, as marketers at large and small businesses begin the process of preparing their budgets for the coming year. Survey responses highlighted below focus on marketing objectives, spending priorities, and spending plans. The first table shows […]
News Round-Up: The $4 Million Tweet, and Led Zeppelin’s Compliance Lesson
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Knowing How Regulators Define Actions is Half the Battle: Chad Bockius of Socialware was featured in an article this week that looks at how regulators define certain marketing activities. This […]