Marketers Rank Email #1 in Effectiveness

by | Aug 14, 2011 | Blog, Blog Archive, Multi-Channel Marketing | 0 comments

Multi-channel marketing means delivering the right message, to the right audience, at the right time, through the right communications channel.  All without blowing the budget.

So how do marketers rate marketing channels when it comes to effectiveness?  According to 95% of  the CMO’s* who responded to The Distributed Marketing Blog’s survey in July, 2011, email is somewhat or very effective. 

* 190 marketers with the title CMO, Vice President, Sr. Vice President, or Director of marketing answered a July 2011 survey conducted by The Distributed Marketing Blog.  The chart shown here summarizes responses to the question:  Please rank the marketing communications channels below as not effective, somewhat effective, or very effective.