Naming your content correctly can address some of the questions your readers have, which in turn, will raise interest and increase clicks, reads and views.
Email Marketing.
Create Your Own Email Drip Campaign [Customizable Template]
Use lead scores and sales cycles to create an email drip campaign that can grow your audience and generate sales. Customize and print your own today.
Driving Engagement with Email Nurturing
Did you know? Lead nurturing emails get four to ten times the response rate compared to standalone email blasts! Email drip campaigns best practices.
The Art of A|B Testing
Test your way to success! Download our study on A|B testing and see how using this unique strategy can move the marketing metrics in the right direction.
Forging a Future in Franchise Marketing
Learn how this recognized leader in car rental franchising employed marketing automation and increased their success rates.
Create. Capture. Convert. A Webinar on Email Marketing
Register to attend our free webinar that covers all the email essentials and latest tracking methods to maximize engagement and improve success rates.
Email Marketing in Finance & Insurance: An Interview
We sit down with James Kerley, LIMRA’s Chief Membership Officer to discuss the role of email marketing for finance and insurance brands.
Email Marketing Metrics that Matter
The Key Email Marketing Metrics along the email journey from the time it arrives in an inbox to when the contact becomes a customer.
Email Marketing Goes Mobile
The growing move to mobile is essential to an email campaign, but to what extent could your audience’s demographics determine your mobile success?
The Best Time to Send Emails That Convert
We analyze the best time of day and day of the week to send marketing emails that generate the highest conversion rates.
48 A/B Testing Examples to Get the Juices Flowing
Here are 48 must-share A/B testing examples to get your creative juices flowing and help you test, refine and deliver a successful email marketing campaign.
Targeted Email Marketing: A Success Story
Incorporating targeted email marketing techniques and adhering to these best practices, any brand can achieve a significant lift in email performance.