The Right Audience. The Right Message.
By personalizing each marketing message to a specific audience using both targeting techniques and adhering to email best practices, any brand can achieve a significant lift in email performance. Our email marketing specialists have helped our clients find incredible success by incorporating tools like our Prospect Finder to pin-point the correct audience and then following this three-step approach to maximize email marketing results.
Step One: Subject Line
Start with a captivating subject line that connects your customers with the compelling and relevant message inside.
Personalized subject lines are 22.2% more likely to be opened. – Adestra
Step Two: Design
A responsive email template design with clickable images give the reader an optimized experience.
67% of all emails are opened on a mobile device (smartphones and tablets), and smartphones alone make up 50% of all opens. – Movable Ink
Step Three: Call to Action
The viewer should be instinctively guided to a powerful call-to-action that is linked to a relevant landing page. There they can be nurtured through the buying process until they are ready to make their final purchase.
Personalized CTAs convert 42% better than basic CTAs. – Jeff Russo
By applying this three-step approach and audience targeting with the Prospect Finder, our email specialists were able to double open and click through rates for our client, a Dallas-based luxury appliance reseller. Download the case study to get the inside scoop!
About the Author
Alex Navarro is a California-native who currently lives in Dallas, Texas with his fantastic wife. In the past, he’s been responsible for creating, developing and executing national brand awareness campaigns and has enjoyed developing personalized marketing and promotional plans. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn orTwitter.