Brands seek to reach consumers in a new way at #SXSW. How marketing and music can work together to drive customer interaction.
Marketing Automation.
#IFA2015
We’re proud to announce that 2015 will be our inaugural year of membership in the International Franchise Association, the leading organization supporting franchising globally.
Searching for the Secret to Marketing Success
We’re always looking for new ways to make a marketer’s job easier and more enjoyable. We spend hours, weeks, even years researching and developing solutions to streamline the campaign process and optimize results.
Adventures in Budgeting Part 3
In our next Adventure in Budgeting, we’re exploring the final area, Production & Distribution, the “Where” your talent will be focusing their time and “Where” your content will be distributed, but also, and as importantly, where your money will be spent.
Adventures in Budgeting Part 2
In the 2nd installment of our Adventures in Budgeting series, we are exploring the What, the Content, the creative “meat” of your branding initiatives. What does your brand create to get people to buy your product or service? Let’s start with a few questions…
Adventures in Budgeting Part 1
There are 3 main resources that marketing leaders need to evaluate as they begin the 2015 Adventure in Budgeting. In this article, we will explore the 1st area of focus, “Talent,” to evaluate your current team and identify expertise gaps and performance scope expectations.
Calculate Your Local Marketing ROI
How much money, time and energy does your team invest in local marketing, and how do you know if it’s working? Introducing the Local Marketing ROI Calculator, designed to help you better understand what a local marketing automation platform can do for your company.
Heading to Boston for the LIMRA Social Media Conference
In a couple of weeks, we will be joining a number of distinguished companies at the LIMRA Social Media Conference (August 20-22, 2014) to discuss the state of social media in the Finance Industry. Social media marketing is not…
Join Us for a Webinar on Personalization in Local Marketing
Personalization remains an elusive challenge for marketers in 2014. Join us for a webinar on August 5th with Ian Michiels from Gleanster Research to learn more.
Distribion Named Top Local Marketing Automation Platform by Gleanster Research
Distribion is proud to announce that it has been ranked as the Best in Overall Value and Ease of Deployment by Gleanster Research in the recently released “2014 Local Marketing Automation Gleansight Benchmark Report.” The Gleansight Benchmark Report investigated…
Marketing Automation: Does Size Really Matter?
Regardless of the number of employees, most marketing departments face similar challenges: lack of resources, reach & insight. Read more…
The Power of Digital Marketing
You might think digital marketing is already “mainstream,” but the bulk of marketing budgets still goes toward offline activities such as trade shows, radio, TV, and direct mail. According to a research study conducted in Australia and New Zealand, around 61% of marketing budgets is still spent on offline activities.