Distribion, Inc., a leading provider of multi-channel distributed marketing automation software, announces a year of record growth in 2012 and is excited about new developments throughout 2013.
The Metroplex Technology Business Council (MTBC) named Distribion the 4th fastest growing company in the Dallas-Fort Worth area. According to the MTBC, Distribion achieved a 576% growth rate. 2012 projections by leading analysts estimated that the market for distributed marketing software is valued at approximately $2 Billion.
According to CEO Tim Storer “Organizations have a huge content management and distribution challenge due to the proliferation of marketing channels. This represents a tremendous opportunity for us as a provider of distributed marketing software. What we offer is a solution that streamlines and optimizes the marketing distribution process, maintains brand and corporate messaging requirements and provides valuable insight into all marketing activities.”
A short video of Storer’s thoughts on the rise of distributed marketing is available.
Distribion is extremely well positioned in this segment and will continue to be. In 2012, Distribion added a social media marketing automation component to the core product offering, the Distributed Marketing Platform. The Distributed Social Media Marketing component allows corporate marketers to distribute social media campaigns out to local representatives. Local representatives then simply opt-in to the campaign and the software will post the campaign content out to the social networks of local representatives at designated time intervals thus automating the entire social media process. Additional advantages include centralization, compliance and brand control, and real-time tracking and reporting.
A number of other improvements have been made to the Distributed Marketing Platform, including:
- An integration with Litmus, which is a program that tests email delivery and the appearance of emails within numerous email platforms. This is intended to further improve email marketing campaigns, which already are one of of the most effective marketing channels.
- More in depth integration with SalesForce.com, augmenting sales agent productivity and Jaspersoft Big Data Reporting integration, providing key analytic measurements.
- Various new API capabilities that support rule based campaign and data triggers
- Improved multi-channel campaign storefront experience that supports multiple vendors, inventory management, numerous payment options and co-op spend management.
- Sleek, new user experience
- Multi-lingual capabilities
- Mobile HTML5 compatibility support
The various elements of the Distributed Marketing Platform create a positive brand management effect. The integrated multi-channel communication capabilities of the platform are making it easier for local agents to generate new client acquisitions as well as upsell and retain existing clients, enhancing corporate financial performance. The effectiveness of this process is a significant contributing factor to why Distribion has achieved impressive growth rates in past years. The array of products and services optimized to enhance business outcomes is why Distribion is even more excited for 2013.
Distribion’s web-based marketing solution is the only proven multi-channel marketing automation and sales enablement solution built for distributed marketing organizations in regulated industries. Distribion’s unique mix of products and services connect corporate marketing organizations with regional and local branches, channel partners, and individual sales representatives. Distribion streamlines the process of delivering and executing campaigns across communication channels: email, social media, print, direct mail, newsletters, microsites, presentations, forms & surveys, rich media, search engine marketing, and mobile. The company’s unique sales kit generation and presentation tools offer the only easy-to-use way for local sales people to generate personalized sales kits and presentations on the fly, by assembling compliant, pre-approved corporate marketing assets into customized presentations, proposals, or capabilities summaries. http://www.distribion.staging.wpengine.com