Also known as “local” or “distributed” marketing, we describe “through-channel” marketing as a business model where a national brand relies wholly or in part on local or channel partners for sales and marketing efforts. Through-channel marketing automation platforms can provide a streamlined solution to a fragmented structure, resulting in improved brand consistency and corporate compliance, increased sales and a more fully developed marketing strategy.
“We are honored to be included by Forrester in this report and are proud of our involvement,” says Tim Storer, CEO of Distribion. “Our innovative platform helps national brands easily create, control, measure and promote marketing programs that local sales channels can instantly personalize and distribute to their prospects and customers. This results in campaigns that are highly targeted, perform better and have expanded reach.”
Distribion’s inclusion in this Forrester Wave follows last year’s 2014 Localized Marketing Automation Gleansight Benchmark Report by Gleanster Research in which Distribion ranked as best in overall value and ease of deployment among 10 selected local marketing automation platforms. To purchase “The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015,” visit www.forrester.com
Discover more about Distribion’s multi-channel, distributed marketing automation platform at www.distribion.staging.wpengine.com.>
Distribion is a leading provider of SaaS, cloud-based distributed marketing communications software. The DMP, Distribion’s signature product, enables organizations to more efficiently manage and measure their distributed, multi-channel marketing strategies with a single integrated platform while optimizing lead and customer engagement.
This 360 corporate marketing automation platform also empowers local sales or marketing agents to access, personalize and send pre-approved brand campaigns. Packaged in a user-friendly interface, marketers now have a single, accessible platform to house all marketing assets, execute end-to-end marketing campaigns and measure impact with real-time analytics and reporting tools.