(April 23, 2012 – Dallas) Distribion, Inc., a leading provider of multi-channel distributed marketing automation solutions for regulated industries, today announced a free webinar for marketing professionals interested in best practices, trends, and useful techniques for “glocalization” – a way to empower local sales organizations to personalize and customize campaigns without compromising brand or regulatory standards.
The webinar will take place at noon, on Tuesday, May 8. Attendance is free, but pre-registration is required. Registration is now available by clicking this link.
Distributed marketing organizations (where strategy and creative resides in corporate marketing but local or field sales and marketing organizations or channel partners execute local campaigns — insurance, health care, financial services, casino gaming, franchise, retail and) face a unique set of challenges in multi-channel marketing communications.
This webinar presents some best practices for distributed marketers, with data drawn from an analysis of over 120 global brands who effectively use multiple communications channels (email, web, social, print, interactive digital, landing pages) to reach B2B and B2C prospects in regulated, distributed organizations.
Topics in the free one-hour session include:
- Empowering local producers within brand & regulatory standards (glocalization)
- Setting common goals & measuring campaign results
- Harnessing the power of technology to save time and money
- Leveraging the power of OBO (on behalf of) campaigns
The session will present real examples of the techniques and processes that help Distribion’s clients achieve outstanding results, with a summary of the results each of three clients achieved using these tips and techniques. Presenters include
- Edgar Rodriguez, Executive Vice President of Sales and Marketing at Distribion
- David Potter, Vice President of Professional Services at Distribion
- Deb McAlister-Holland, editor of The Distributed Marketing Blog and Director of Marketing at Distribion.
All three have decades of experience in multi-channel marketing communications, and worked together to analyze and review over 120 “best practice” audits and case studies to gather the data for the webinar.
Distribion’s web-based marketing solution is the only proven multi-channel marketing automation and sales enablement solution built for distributed marketing organizations in regulated industries. Distribion’s unique mix of products and services connect corporate marketing organizations with regional and local branches, channel partners, and individual sales representatives.
Distribion streamlines the process of delivering and executing campaigns across communication channels: email, social media, print, direct mail, newsletters, microsites, presentations, forms & surveys, rich media, search engine marketing, and mobile. The company’s unique sales kit generation and presentation tools offer the only easy-to-use way for local sales people to generate personalized sales kits and presentations on the fly, by assembling compliant, pre-approved corporate marketing assets into customized presentations, proposals, or capabilities summaries.
Some of the nation’s best-known brands use Distribion’s on-demand, multi-channel marketing platform, methodologies, and services to gain a competitive edge and sell more. Distribion is proud to be a 2012 Strategic Partner of LIMRA, the leading global insurance marketing and research association. To learn more, visit Distribion online at www.distribion.staging.wpengine.com.