In a distributed organization marketing efforts are jointly owned by local marketers and corporate marketing. The nature of distributed organizations largely places corporate and local resources at odds; local resources must adapt to local conditions and customer preferences with respect to communications, but corporate marketing must somehow manage overall brand consistency – which demands control and centralization. But, the real challenge for distributed marketers stems from fragmented investments in multi-channel technologies. This Deep Dive explores how Top Performing distributed organizations are investing in technology that actually unifies corporate and local marketing objectives and aligns the brand in a consistent world-class customer experience.
Don’t miss an opportunity to benchmark your organizations distributed marketing tactics against superior performing organizations.