David Kirkpatrick, a reporter with industry research firm MEC Labs’ popular Marketing Sherpa blog, today featured The Distributed Marketing Blog and its parent company, Distribion, in a case study.
Case Study #CS32133: Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue looks at the blog and its success over the past 12 months.
Kirkpatrick points out some of the unique pain points associated with distributed marketing, and explains how the content marketing strategy that Distribion adopted contributed to the company’s growth. With the focus on distributed marketing best practices and industry news, the company and the blog have met or exceeded marketing goals throughout the year, Kirkpatrick says.