As marketers struggle to manage unprecedented amounts of dynamic content, and distribute this content over evolving communications technologies, Distribion, Inc., a leader in distributed marketing automation software, continues to build their case for the need of a multi-channel marketing automation technology through a Distributed Marketing Platform (DMP) within marketing organizations.
According to a press release put out by Distribion over the wire this morning, “70% of CMO’s admittedly feel unprepared to manage the explosion of marketing data, and lack of performance insight that their marketing campaigns provide. For these CMO’s, a distributed marketing technology is becoming the critical key to centralizing, leveraging, and measuring content distribution across numerous communications channels.”