Social Media’s 5W’s: How to Plan & Target Effectively Through Social Media

by | Aug 8, 2011 | Company News, Press Releases | 0 comments


DALLAS, TX — Aug 08, 2011 / ( — Distribion, LIMRA, and Socialware will present a free webcast  on Wednesday, August 10, at 11 a.m. Central Time. Reaching Your Audience Effectively: The 5 W’s of Digital and Social Media is the second in a series of social media best practices webcasts for marketers in regulated industries such as financial services, insurance, and healthcare.

“You already know that digital and social media are an important part of your multi-channel distributed marketing plan. But what are the best ways to reach your audience? To find and profile your customers, so that you know what channels will work best — when your messages are most likely to be received — and how to harness the power of these important emerging channels efficiently, without compromising brand or regulatory compliance?,” asked moderator Deb McAlister-Holland, director of marketing at Distribion. “We’ll answer those questions and more in this webcast that explains how to turn the familiar 5W model of organizing a good story into a framework for effective social media targeting.”

This webcast will cover the 5 W’s of social media:
–Why are you using digital & social media programs?
–Who is your target audience?
–What regulations and brand standards must be applied?
–Where do your prospects/customers look for information?
–When is your company/brand being discussed online?

Who should attend: Marketing, Compliance, HR, Legal, and PR executives in Financial Services, Insurance, Health Care, Pharmaceutical, and other regulated industries considering, managing, or implementing a digital (Web, email) or social media marketing program.

Deb McAlister-Holland, Director of Marketing, Distribion, Inc.

Christie Campbell, Director of Marketing, Socialware
Stephen Selby, Director of Regulatory Services, LIMRA

Register today — the webinar is free, but space is limited.

Contact: Deb McAlister-Holland,, 214-206-3468