by Distribion Archive | Aug 4, 2012 | B2B Social Media, Blog, Blog Archive, Industry News, Multi-Channel Marketing
How does your 2012 social media spending compare to spending levels at similar companies? Is your B2B social media strategy based on hard data, or guesswork? It’s often hard to know how to budget effectively, but two new reports may help marketers with their...
by Distribion Archive | Oct 10, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Ever been in a meeting with a senior executive who says, “So why is your budget this big? I thought we were relying on Twitter and Facebook and all that social media stuff more. And that’s free.” There’s a widespread myth out there that social media is free. It...
