by Distribion Archive | Sep 2, 2012 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing
Driving the adoption of new marketing automation technology can be a challenge unless the value proposition to the end-user is significant. Obviously, how easy the technology is to use plays a huge role in adoption, but ease-of-use should be a given and that in...
by Distribion Archive | Jul 18, 2011 | Best Practices, Blog, Blog Archive
Although 2011 has been a good year compared to the last two, most sales and marketing organizations still face many challenges including the lingering economic downturn, a hyper competitive business landscape, and rising customer expectations. Add in the complexity...