by Distribion Archive | Dec 21, 2011 | Blog, Blog Archive, Industry News
Several year-end studies point out a gap in lead generation performance among social media sites plus significant changes ahead for social media advertisers and the websites that rely on social advertising revenue. According to a new study published in the Media...
by Distribion Archive | Sep 19, 2011 | Blog, Blog Archive, Multi-Channel Marketing
The newest buzz word for engaging current and prospective customers through social media is earned media. It’s measured with the same metrics as traditional paid media (advertising, press releases, telemarketing, direct mail, and email marketing):...
by Distribion Archive | Jul 27, 2011 | Blog, Blog Archive
In Monday’s post, we focused on the communications channels marketers plan to budget for in 2012. Today, we are including two tables from the second part of the survey which looks at some additional data on spending plans from the 190 marketers who participated...
by Distribion Archive | Jun 8, 2011 | Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing
Familiarity, ease-of-use, and cost trump “cool” when marketers decide which communications channel to use. That’s the take-away from a recent survey which looks at some of the factors that weigh into a marketer’s decision on which...
