by Distribion Archive | Jul 15, 2011 | Blog, Blog Archive, Industry News
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. All five of the selected articles demonstrate the deep divides in how...
by Distribion Archive | Jul 13, 2011 | Blog, Blog Archive
The year is half over, and that means it’s time for many of us to start building the business case for 2012 marketing spending. If you want to get management approval to buy a technology solution for your multi-channel marketing organization, start by looking...
by Distribion Archive | Jul 6, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Three experts on social and digital media and compliance will present a free webinar on Thursday, July 14 that will clarify the rules for companies – and employees – in regulated industries when using online services like LinkedIn, Facebook, Twitter, and others. ...
by Distribion Archive | Jun 27, 2011 | Blog, Blog Archive
Back in February, Forrester analyst Suresh Vittal published a report titled Marketing Technology Adoption 2011. With his usual thoroughness, Vittal documented the kinds of technology that marketers are using in detail. More importantly, he documented a sad truth: ...
by Distribion Archive | Jun 24, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Social Media Today just published a list of the 10 Most Common Oversights in Digital Marketing. It’s an interesting list of common mistakes marketers make in social media. One of the ten (#8) jumps out at anyone who’s ever managed a...
