by Distribion Archive | Dec 16, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Digital lead generation through content marketing was once viewed as an expensive and unproven technique. As recently as 2010, surveys showed that up to a third of executives were unsure that the strategies were worth their time according to a recent article by...
by Distribion Archive | Nov 10, 2011 | Blog, Blog Archive, Distributed Marketing
If you’re like most marketers, this is the time of year when you’re being asked to take a sharp knife to your marketing budget for 2012. To get better results without spending more, think distributed marketing. The more customer-facing employees who have the ability...
by Distribion Archive | Nov 9, 2011 | Blog, Blog Archive, Multi-Channel Marketing
“Blogging is not writing. It’s graffiti with punctuation.” That’s what movie maker Stephen Soderbergh said in his film “Contagion.” Of course, he isn’t a corporate marketer faced with a changing customer buying pattern and...
by Distribion Archive | Aug 14, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Multi-channel marketing means delivering the right message, to the right audience, at the right time, through the right communications channel. All without blowing the budget. So how do marketers rate marketing channels when it comes to effectiveness? According to...
by Distribion Archive | Jul 13, 2011 | Blog, Blog Archive
The year is half over, and that means it’s time for many of us to start building the business case for 2012 marketing spending. If you want to get management approval to buy a technology solution for your multi-channel marketing organization, start by looking...
