by Distribion Archive | Aug 7, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing
At a very basic level, most companies realize the importance of keeping their customer base happy and inclined to continue purchasing from them when there is a perceived need. Certain product categories are more well suited to formalized loyalty and incentive programs...
by Distribion Archive | Oct 5, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Few organizations today could thrive if they relied solely on Rolodexes, paper lead sheets, or Outlook address books. Whether they use a SaaS solution like Zoho or Salesforce.com, or a robust customized CRM solution, most organizations are convinced that...
by Distribion Archive | Sep 30, 2011 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Multichannel marketing is a given for most marketers. None of us can afford to bet our company’s success by trying to reach our customers through just one channel. In large, distributed marketing organizations where creative and brand management are handled...
by Distribion Archive | Sep 12, 2011 | Blog, Blog Archive, Multi-Channel Marketing
After the LIMRA Social Media Conference in Cambridge, MA a few weeks ago, one of the attendees who downloaded the presentation deck used for the Customer Service Meets Social Media panel posted this question: “One of the points made in this panel is that front-line...
by Distribion Archive | Aug 24, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
In June 1984, the first online customer support forum for computer users sponsored by a computer maker opened its virtual doors on CompuServe on a Tuesday morning. Around noon on Thursday, the volume of inquiries was running about five times what the company planners...
