by Distribion Archive | Aug 22, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Guest Blog By David Potter, Vice President, Professional Services, Distribion, Inc. One of the basic assumptions this blog makes is that its readers are marketers who are interested in improving their multi-channel marketing results through almost any means possible. ...
by Distribion Archive | Aug 12, 2011 | Blog, Blog Archive
Here’s this week’s round-up of “must read” news stories for marketers. What makes these stories stand out? They offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Facebook Launches SMS...
by Distribion Archive | Jun 27, 2011 | Blog, Blog Archive
Back in February, Forrester analyst Suresh Vittal published a report titled Marketing Technology Adoption 2011. With his usual thoroughness, Vittal documented the kinds of technology that marketers are using in detail. More importantly, he documented a sad truth: ...
by Distribion Archive | Jun 3, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Brand marketers invest billions creating an emotional connection between their brand and prospective or current customers. In fast food, packaged goods, entertainment, fashion, automotive marketing and many other industries, brand loyalty is the Holy Grail for...
