by Distribion Archive | May 22, 2012 | Blog, Blog Archive, Multi-Channel Marketing
Does your company practice social media marketing, or do you use social networks for marketing? There is a difference. The first – social media marketing – requires a strategy specific to social channels, and content tailored to those platforms. The second –...
by Distribion Archive | May 10, 2012 | Blog, Blog Archive, Multi-Channel Marketing
Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they work is that providing high-quality content helps build trust and rapport with...
by Distribion Archive | Apr 23, 2012 | Best Practices, Blog, Blog Archive
Distribion and The Distributed Marketing Blog today announced a free webinar for marketing professionals interested in distributed marketing best practices, trends, and useful techniques for “glocalization” – a way to empower local sales organizations to personalize...
by Distribion Archive | Apr 9, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Satisfied, happy customers extolling the virtues of a product or service after they’ve tried it and gotten the results they wanted. It’s the one sales and marketing message that never goes out of date, and never gets old. Finding customers willing to do...
by Distribion Archive | Mar 26, 2012 | Blog, Blog Archive, Distributed Marketing
A few weeks ago, I attended a luncheon where Danesh De Silva, Vice President of Marketing at Orametrix, presented a great case study on how he had used marketing automation technology to transform his company’s marketing operations and the ROI he’s gotten. When Dan...
