by Distribion Archive | May 7, 2012 | Blog, Blog Archive, Industry News
Forrester Research Analyst Ellen Carney teamed up with KBM Group’s Lindsey Resnick last week for a webinar titled, “Marketing Life Insurance in a Customer-Driven Environment: Optimize Customer Engagement via Data & Technology.” Don’t let the long title fool you: ...
by Distribion Archive | May 4, 2011 | Best Practices, Blog, Blog Archive, Industry News
When IBM announced its purchase of Unica last year for $480 million, the company’s press release said that the enterprise marketing management software market was worth $2.5 billion and doubling in size on an annual basis. Why is the market for distributed...
