by Distribion Archive | Mar 9, 2016 | B2B Social Media, Blog, Blog Archive, Content Marketing, Digital Marketing, Distributed Marketing, Featured, Marketing Automation, Mobile Marketing, Social Media Marketing
Each year in honor of Women’s History Month, we recognize women who are leaving a lasting impression on the marketing industry. Last year we acknowledged women throughout history who made a significant impact on the world of marketing, from direct sales network...
by Distribion Archive | Jan 7, 2016 | Blog, Blog Archive, Content Marketing, Featured, Franchise, Industry News
Marketing a franchise is much more than just a contract. Brands that stop at merely licensing do not fully support their brand and significantly decrease the likelihood of success for their franchisees. As a marketing professional in a corporate franchise, your goal...
by Distribion Archive | Aug 16, 2013 | Blog, Blog Archive
Distribion, the publisher of this blog, recently completed a project to redevelop its main corporate website. The process involved a number of members of the Distribion team, myself included. It was a thorough and extensive process. As a result of the...
by Distribion Archive | Jul 30, 2013 | Blog, Blog Archive, Multi-Channel Marketing
Marketing Profs recently publicized data from a survey conducted by Sticky Content about the state of digital copy writing. Survey respondents were primarily from the United Kingdom, but the results of this survey have global applicability. One key question in the...
by Distribion Archive | Apr 22, 2013 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing, Multi-Channel Marketing Automation
A Harvard Business Review blog post recently noted that analog marketing spending (the more traditional channels) is 3 times as high as digital spending. That can be perceived as surprising and not so surprising at the same time. Gartner recently released the U.S....
