by Distribion Archive | Aug 24, 2016 | Blog, Blog Archive, Direct Mail, Direct Mail Marketing, Email Marketing, Featured, Multi-Channel Marketing
One of the most significant changes to marketing was the advent of the internet. It was so significant, in fact, that it has caused marketers to re-examine traditional forms of advertising and question whether or not they were still profitable (or as profitable as...
by Distribion Archive | Jun 8, 2011 | Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing
Familiarity, ease-of-use, and cost trump “cool” when marketers decide which communications channel to use. That’s the take-away from a recent survey which looks at some of the factors that weigh into a marketer’s decision on which...