by Distribion Archive | Oct 26, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
A lot of marketers wanted to emulate TV’s Mad Men: creative geniuses who build brands and marketing empires. Instead, became math men spending their days with statistics and spreadsheets filled with complex formulas for measuring every message and justifying...
by Distribion Archive | Oct 12, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
If you relied solely on the trade press and Twitter, it would be easy to think that marketing and sales organizations have moved beyond print to a world where everything is digital. But actual data shows that print remains near the top of the list for many...
by Distribion Archive | Jul 27, 2011 | Blog, Blog Archive
In Monday’s post, we focused on the communications channels marketers plan to budget for in 2012. Today, we are including two tables from the second part of the survey which looks at some additional data on spending plans from the 190 marketers who participated...