by Distribion Archive | Mar 22, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
A report from Forrester Research, based on survey responses from 58,000 respondents, indicates what could be perceived as a severe advertising trust gap. The data indicated that 70% of consumers trust brand recommendations from friends but only 10% trust advertising...
by Distribion Archive | Mar 21, 2013 | Best Practices, Blog, Blog Archive, Industry News
Content distribution is a key concern for marketers. Recent research from Gleanster and the CMO Council has reinforced this notion. For instance: A significant percentage of companies are having difficulty finding balance between corporate marketing and local...
by Distribion Archive | Mar 8, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing, Social Media Marketing
Earlier this week, the AARP announced a new effort in social media marketing, a YouTube series called “Movies For Grownups.” In the 50+ market, the AARP has significant brand awareness, which makes sense as the 50+ market is their specialty. If the AARP is...
by Distribion Archive | Mar 5, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing, Social Media, Social Media Marketing
Talking about crisis management is never a fun topic for most marketers to consider. It is something that can keep someone who works in marketing awake at night. Brand crises can take on many forms. They can be product related, a problem with a celebrity endorser,...
by Distribion Archive | Feb 25, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation
Distributed marketing management software has the potential to tremendously benefit an organization. But what are the benefits? What is the point of distributed marketing management software as a marketing automation solution? Marketing automation works well in an...
