by Distribion Archive | May 13, 2013 | Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing
AdAge posted an article today featuring CBS CEO Les Moonves commenting why his network is a better fit for media buyers than digital media. One quote attributed to Moonves was: “If you need to reach a mass audience, you’re not going to get that...
by Distribion Archive | May 10, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software
Gleanster recently released research regarding the importance of multi-channel, distributed marketing software. The report contained many great statistics, and we’ve shared some of them on our various social media pages. These statistics speak volumes about the...
by Distribion Archive | May 8, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Multi-Channel Marketing
**Co-authored by Edgar Rodriguez** Why try before you buy? As a marketing strategy, offering the “try before you buy” initiative as a sales incentive makes a lot of sense. Different industries have different variations on this. Whenever you go to a store...
by Distribion Archive | May 1, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software
Last week, Distribion was featured as a client case study in the Wrike blog. There are numerous parallels between Distribion and Wrike. Both Distribion and Wrike are Software as a Service (SaaS) brands in the B2B space. Wrike offers project management software, which...
by Distribion Archive | Apr 15, 2013 | Blog, Blog Archive, Featured, Multi-Channel Marketing
The New York Times published an article yesterday regarding some struggles that Nike is facing in its ad campaigns. Numerous themes that I have discussed in this space in recent months were apparent while reading this. The article noted that Nike is facing a big...
