by Distribion Archive | Jun 14, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Marketing Automation, Marketing Software, Multi-Channel Marketing
Software Advice, a free resource for hotel management systems, recently featured an article about what hotel brands can do to get more bookings directly rather than getting bookings from online travel agencies. With online travel agencies, hotels have to pay...
by Distribion Archive | Jun 12, 2013 | Blog, Blog Archive, Distributed Marketing Software, Marketing Automation, Marketing Software, Multi-Channel Marketing, Social Media, Social Media Marketing
This is a hot button issue amongst marketers today. AdAge reported in March that Coca-Cola announced that it found no statistically significant short term impact on sales based on social media buzz. Eventually, Wendy Clark, a senior marketer from Coca-Cola, wrote a...
by Distribion Archive | Jun 7, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Multi-Channel Marketing, Social Media, Social Media Marketing
Last year, Eric Jackson wrote a piece on Forbes about why Facebook might disappear in 5 years. This week, approximately one year later, he revisited that topic, and believes that the events of the past year were on track with his 2012 post and that Facebook is poised...
by Distribion Archive | May 31, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Marketing Automation
Customer winback is a subject that goes well with our most recent blog about customer retention. It is best to not lose quality customers to begin with, but there are situations when customers will be lost. However, all is not necessarily lost when a customer leaves....
by Distribion Archive | May 29, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Marketing Automation, Marketing Software
Keeping quality, existing clients is a good idea for any sort of business. It is usually a better idea from a cost and revenue management standpoint to keep existing clients with your company. In industries that typically use distributed marketing models, this is...
