by Distribion Archive | Mar 21, 2013 | Best Practices, Blog, Blog Archive, Industry News
Content distribution is a key concern for marketers. Recent research from Gleanster and the CMO Council has reinforced this notion. For instance: A significant percentage of companies are having difficulty finding balance between corporate marketing and local...
by Distribion Archive | Mar 8, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing, Social Media Marketing
Earlier this week, the AARP announced a new effort in social media marketing, a YouTube series called “Movies For Grownups.” In the 50+ market, the AARP has significant brand awareness, which makes sense as the 50+ market is their specialty. If the AARP is...
by Distribion Archive | Mar 7, 2013 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing, Social Media, Social Media Marketing
Legendary ad agency executive Jerry Della Femina once said that “advertising is the most fun that you can have with your clothes on.” While I am not sure that I fully agree with agree with his sentiment, the fact of the matter remains that advertising and...
by Distribion Archive | Feb 27, 2013 | Blog, Blog Archive, Distributed Marketing, Social Media, Social Media Marketing
The rise of social media has put a magnifying glass under every branding decision. Before social media, and even before the Web 1.0 era, brands did have to anticipate how their branding decisions would be perceived by their target markets. However, with social media...
by Distribion Archive | Feb 25, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation
Distributed marketing management software has the potential to tremendously benefit an organization. But what are the benefits? What is the point of distributed marketing management software as a marketing automation solution? Marketing automation works well in an...
