If Multi-Channel Marketing Efforts Are Good Enough for an Icon, They Are Good Enough For You

by | Feb 20, 2013 | Blog, Blog Archive, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing

For brands, it is vital to be everywhere that your potential target market is. It doesn’t matter how big the brand is, nor do past brand achievements. Not resting on laurels is a key component of an iconic global brand. Take for instance the Barbie brand, owned...

Why Centralized Marketing Control Benefits a Brand

by | Feb 14, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Featured, Industry News, Marketing Automation, Multi-Channel Marketing, Multi-Channel Marketing Automation, Through-Channel Marketing Automation

One of the chief desires of corporate marketing management is control. Brand managers can’t control the outside world (even though they would like to!), but they can control the way in which they react to the external marketing environment. And the external marketing...

Distributed Social Media Marketing

by | Feb 11, 2013 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing

The CMO Council recently reported that seventy-nine percent of marketers are expected to implement some form of social media technology platform this year —from community building (30 percent), social monitoring and data mining (30 percent), and social media...

Distributed Marketing Organizations Need An Extreme Makeover

by | Feb 4, 2013 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing

This year’s LIMRA Distribution Conference theme “Extreme Makeover” highlights the need for organizations to rethink their sales, marketing, education and recruiting strategies to adapt to the new ways local agents and consumers communicate, learn and...

Survey Findings Point To Distributed Marketing Platform

by | Jan 14, 2013 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing

The CMO Council recently released its findings from a survey it had conducted after gathering insight from over 550 marketing executives as to their plans for 2013.  Many of the findings were inline with expectations but a few were surprising.  One thing is...