by Distribion Archive | Mar 30, 2012 | Blog, Blog Archive, Multi-Channel Marketing
It shouldn’t have come as a surprise to most marketers when the researchers at MEC Labs/Marketing Sherpa published this week’s marketing graphic: a look at how the ways in which email marketing campaigns are measured has changed over the last two years....
by Distribion Archive | Feb 15, 2012 | Blog, Blog Archive, Multi-Channel Marketing
When European tech giant Atos banned email between its employees last year in favor of instant messages and a collaborative portal, the company said that workers were losing up to 28 per cent of each day due to interruptions, with email a major culprit. Besides, the...
by Distribion Archive | Feb 12, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
To every purpose, there is a season…to every tweet, there is an optimum time. (Rephrasing Ecclesiastes…and the Byrds..with no intent to offend fans of either one.) It is true: there is a best time to send email, and timing social media for best results will deliver...
by Distribion Archive | Dec 27, 2011 | Best Practices, Blog, Blog Archive
Since it’s a slow period between Christmas and the New Year, now is a good time to take a look back at the first year of posts on The Distributed Marketing Blog. Our mission is to publish industry news, best practices, tips and techniques for marketing...
by Distribion Archive | Oct 24, 2011 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
No matter what email marketing solution you use, it’s sure to come with a set of email campaign metrics that will help you judge the success of your campaigns. The most common metrics built into the reporting dashboard in email solutions are: Accepted rate – What...
