by Distribion Archive | Mar 30, 2012 | Blog, Blog Archive, Multi-Channel Marketing
It shouldn’t have come as a surprise to most marketers when the researchers at MEC Labs/Marketing Sherpa published this week’s marketing graphic: a look at how the ways in which email marketing campaigns are measured has changed over the last two years....
by Distribion Archive | Mar 28, 2011 | Best Practices, Blog, Blog Archive
Anyone who works in insurance marketing, financial services, or health care knows that the news on email marketing has been mixed in recent months. On one hand, industry experts and news stories report that overall success rates for email marketing are down as more...
