by Distribion Archive | Dec 27, 2011 | Best Practices, Blog, Blog Archive
Since it’s a slow period between Christmas and the New Year, now is a good time to take a look back at the first year of posts on The Distributed Marketing Blog. Our mission is to publish industry news, best practices, tips and techniques for marketing...
by Distribion Archive | Nov 18, 2011 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
By Edgar Rodriguez, EVP Marketing, Distribion, Inc. Marketing automation isn’t a new idea. Software platforms that enable marketing and sales departments to increase lead conversion by leveraging captured data to automate and streamline communications and audience...
by Distribion Archive | Nov 14, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Legendary radio personality Paul Harvey formulated three rules of audience engagement back in the 1950’s – and those decades-old rules can help marketers jump-start social media and email marketing efforts today. His 1-2-3 approach to audience engagement is...
by Distribion Archive | Oct 24, 2011 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
No matter what email marketing solution you use, it’s sure to come with a set of email campaign metrics that will help you judge the success of your campaigns. The most common metrics built into the reporting dashboard in email solutions are: Accepted rate – What...
by Distribion Archive | Oct 19, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
By Deb McAlister-Holland Marketers understand that email marketing is changing. Still, in July 2011, 95% of the marketing executives surveyed by The Distributed Marketing blog rated email “somewhat” or “very” effective in delivering results – far more than any other...
