by Distribion Archive | Jun 8, 2011 | Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing
Familiarity, ease-of-use, and cost trump “cool” when marketers decide which communications channel to use. That’s the take-away from a recent survey which looks at some of the factors that weigh into a marketer’s decision on which...
by Distribion Archive | Jun 6, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
In the first quarter of 2011, Gleanster conducted the Multi-Channel Marketing Management Survey in which CMO’s were asked to select the two most effective communications channels. Traditional marketing tools beat out newer tools by a wide margin. Why? The survey...
by Distribion Archive | May 31, 2011 | Blog, Blog Archive
Long, long ago, in a business model that has now been relegated to the history texts, lead generation meant finding the name, address, and phone number of someone who could be added to a mailing list, or identifying a homeowner who would open the door to a salesman....
by Distribion Archive | Mar 28, 2011 | Best Practices, Blog, Blog Archive
Anyone who works in insurance marketing, financial services, or health care knows that the news on email marketing has been mixed in recent months. On one hand, industry experts and news stories report that overall success rates for email marketing are down as more...
