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Social Marketing or Marketing on Social Networks?

by Distribion Archive | May 22, 2012 | Blog, Blog Archive, Multi-Channel Marketing

Does your company practice social media marketing, or do you use social networks for marketing?  There is a difference. The first – social media marketing – requires a strategy specific to social channels, and content tailored to those platforms.  The second –...

Facebook Timeline Steps to Take Now

by Distribion Archive | Apr 27, 2012 | Blog, Blog Archive, Multi-Channel Marketing

It’s been about a month since Facebook implemented the new Timeline layout for business pages.  When Facebook founder Mark Zuckerberg’s new page design was first announced, the reaction was less than positive. Like it or not, there are some features in the new...

5 Social Media Mistakes to Avoid

by Distribion Archive | Dec 14, 2011 | Blog, Blog Archive, Multi-Channel Marketing

If there are any marketers out there who don’t have social media marketing on their 2012 marketing plan, they’re a definite minority. Nearly everyone agrees that it’s among the most cost-effective tools available to us.  But there are five common social media mistakes...

Trick or Tweet: 7 Social Media Horror Stories

by Distribion Archive | Oct 31, 2011 | Blog, Blog Archive, Multi-Channel Marketing

Yes, it’s Halloween in the Twitterverse (and the rest of the social media world) — and to make sure that it’s all treats, and no tricks that can come back to haunt you, here’s a list of Halloween “don’ts” for marketers that...

Social Media Is NOT Free

by Distribion Archive | Oct 10, 2011 | Blog, Blog Archive, Multi-Channel Marketing

Ever been in a meeting with a senior executive who says, “So why is your budget this big? I thought we were relying on Twitter and Facebook and all that social media stuff more. And that’s free.” There’s a widespread myth out there that social media is free. It...
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