What’s New at the LIMRA Social Media Conference

  We have to say, we were excited to attend the LIMRA Social Media Conference in Boston, but we had no idea how amazing it would actually be. There is so much innovation in the social media world, and we were thrilled to be able to debut a brand new technology of...

Who Will You Find On a Social Network?

If your brand is not maintaining a strong presence on the major social networks at a bare minimum, your brand is missing great opportunities to achieve greater success. The majority of online Americans used social media in 2012, according to the Pew Center’s Internet...

If Multi-Channel Marketing Efforts Are Good Enough for an Icon, They Are Good Enough For You

For brands, it is vital to be everywhere that your potential target market is. It doesn’t matter how big the brand is, nor do past brand achievements. Not resting on laurels is a key component of an iconic global brand. Take for instance the Barbie brand, owned...