by Distribion Archive | Apr 30, 2012 | Blog, Blog Archive, Multi-Channel Marketing
We share office space with Vertical Nerve, a web analytics, search marketing, and mobile marketing company. In other words, they’re Google Analytics geeks, who understand exactly how to measure, monitor and tweak marketing campaigns to get the results you want. I’m...
by Distribion Archive | Feb 27, 2012 | Blog, Blog Archive, Industry News, Multi-Channel Marketing
In June, 2011, the search giant Google launched Google+. At the time, many people thought it was a challenge to Facebook’s domination of the social media space, and treated it as little more than one more social media channel among many. Just over six months later,...
by Distribion Archive | Feb 17, 2012 | Blog, Blog Archive, Multi-Channel Marketing
If you and I use Google to search for the same keyword, do you see what I see? Probably not. I’m in Dallas, Texas, so the first thing that Google does is to look at my IP address, which tells it where I am. If you’re anywhere else – even in a Dallas suburb – Google...
by Distribion Archive | Nov 29, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Early in 2011, marketers got a wake-up call in the form of something called The Panda Algorithm Update. What’s a Panda algorithm, and why was it a wake-up call for marketers? The Panda algorithm is one of Google’s top-secret formulas for determining page...
by Distribion Archive | Oct 3, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Less than a month after it launched in late June, Google+ had over 25 million registered users — a milestone that took Twitter 29 months, and Facebook 3 years to reach. Have you tried it yet? Or are you waiting to see whether it’s a useful tool for...