by Distribion Archive | Apr 30, 2012 | Blog, Blog Archive, Multi-Channel Marketing
We share office space with Vertical Nerve, a web analytics, search marketing, and mobile marketing company. In other words, they’re Google Analytics geeks, who understand exactly how to measure, monitor and tweak marketing campaigns to get the results you want. I’m...
by Distribion Archive | Feb 10, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Mobile web traffic has quickly become one of the fastest growing segments for businesses. More & more people rely on mobile devices to conduct transactions using their smart-phones, tablets, iPads and even an ebooks. As Marketers, we have to be ready to reach...
by Distribion Archive | Jan 17, 2012 | Blog, Blog Archive, Multi-Channel Marketing
Since its release in November 2005, Google Analytics (GA) has continually provided marketing teams with a wide range of data to help them understand just how users interact online with their business. GA now offers everything from real-time analytics, multi-channel...
by Distribion Archive | Jan 4, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Bounce rate is the measurement for the number of visitors who leave a website or blog within seconds of their arrival. I like to call it the “THAT isn’t what I wanted” metric. Sometimes the bounce rate is a problem – and sometimes it isn’t. You can find the bounce...
by Distribion Archive | Oct 26, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
A lot of marketers wanted to emulate TV’s Mad Men: creative geniuses who build brands and marketing empires. Instead, became math men spending their days with statistics and spreadsheets filled with complex formulas for measuring every message and justifying...
