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SEO Fairy Tales Without Happy Endings

by Distribion Archive | Apr 30, 2012 | Blog, Blog Archive, Multi-Channel Marketing

We share office space with Vertical Nerve, a web analytics, search marketing, and mobile marketing company.  In other words, they’re Google Analytics geeks, who understand exactly how to measure, monitor and tweak marketing campaigns to get the results you want.  I’m...

Going Mobile in 2012: How and Why It Matters

by Distribion Archive | Feb 10, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing

Mobile web traffic has quickly become one of the fastest growing segments for businesses. More & more people rely on mobile devices to conduct transactions using their smart-phones, tablets, iPads and even an ebooks. As Marketers, we have to be ready to reach...

Turning Google Analytics Data into Dollars and Sense

by Distribion Archive | Jan 17, 2012 | Blog, Blog Archive, Multi-Channel Marketing

Since its release in November 2005, Google Analytics (GA) has continually provided marketing teams with a wide range of data to help them understand just how users interact online with their business.  GA now offers everything from real-time analytics, multi-channel...

Reducing Bounce Rates for Websites & Blogs

by Distribion Archive | Jan 4, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing

Bounce rate is the measurement for the number of visitors who leave a website or blog within seconds of their arrival.  I like to call it the “THAT isn’t what I wanted” metric.  Sometimes the bounce rate is a problem – and sometimes it isn’t.  You can find the bounce...

Four Avoidable Marketing Metrics Mistakes

by Distribion Archive | Oct 26, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing

A lot of marketers wanted to emulate TV’s Mad Men: creative geniuses who build brands and marketing empires.  Instead, became math men spending their days with statistics and spreadsheets filled with complex formulas for measuring every message and justifying...
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