by Distribion Archive | Oct 17, 2011 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Multi-channel marketers have many channels to reach potential customers — but few have the budget to use all of them for every message. So what’s the single best source of qualified leads? According to a survey from Hearst Business Media...
by Distribion Archive | Oct 10, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Ever been in a meeting with a senior executive who says, “So why is your budget this big? I thought we were relying on Twitter and Facebook and all that social media stuff more. And that’s free.” There’s a widespread myth out there that social media is free. It...